How to use AARP Fraud Resources with eFraud Prevention

The strongest programs use both: AARP for trusted public support and senior advocacy, and eFraud Prevention to operationalize awareness inside your institution—across marketing, frontline, digital, interactive education, and recovery.

AARP = External support & advocacy

eFraud Prevention = FI-owned execution

Visual: Where each resource shines

Encourage AARP for individual support & advocacy, and use eFraud Prevention to scale FI-owned education and response.

Takeaway: Use AARP when account holders need trusted external guidance (especially seniors/caregivers), and use eFraud Prevention to execute FI-owned education, response, interactive engagement, and recovery at scale.

What AARP does best

AARP is a trusted public resource—especially valuable for older adults and caregivers.

Fraud Watch Network helpline: one-on-one phone support for victims and families
Senior advocacy & research: national leadership on fraud and elder protection
Public scam education: alerts and awareness content consumers already trust
Caregiver guidance: support for family members helping a loved one

What eFraud Prevention does best

eFraud Prevention is FI-built infrastructure that turns awareness into action—through branded deployment, interactive tools, staff enablement, and a complete prevention-to-recovery experience.

FI-branded portal Interactive quizzes Risk meters Frontline enablement Small business resources Fraud + ID theft Recovery guidance

FI-owned + branded deployment: embed as a microsite, iframe, or integrated experience—keeping account holders connected to your institution.
Always-current content & rapid response: publish timely guidance when scams hit the news (or your community) without building content from scratch.
Interactive engagement tools: use quizzes, assessments, and risk meters to increase participation, reinforce learning, and improve retention of key safety habits.
Internal dashboards & ready-to-go campaigns: a central place for staff to find “copy/paste” articles, banners, talking points, and communications assets.
Frontline + digital workflows: empower branch teams and contact centers with consistent scripts, customer handouts, and “where to send account holders” links.
Broader coverage than scams alone: resources across fraud, identity theft, account takeover, phishing/social engineering, payment app fraud, and emerging tactics.
Small business education: tailored resources to protect business owners (invoice scams, BEC, payroll scams, wire fraud, vendor impersonation, etc.).
Recovery & victim support pathways: clear next steps when prevention fails—reporting guidance, recovery checklists, and practical help for victims and families.

How they work together (recommended operating model)

Use eFraud Prevention to execute at scale—use AARP when account holders need trusted external support.

1) Prevent

Publish proactive education

Use eFraud Prevention content and interactive tools across web, branch, email, and social.

2) Respond

Deploy “breaking scam” guidance

Rapidly post FI-approved guidance when scams hit the news or your region.

3) Support

Refer to AARP for phone help

When victims/caregivers need reassurance and coaching, point to AARP’s helpline.

4) Recover & Learn

Guide next steps + reinforce habits

Use eFraud Prevention recovery pathways and follow-up education to reduce repeats.

Positioning line (use in meetings)

AARP is a respected external support resource. eFraud Prevention is the institution’s engine.

Together, they help institutions deliver faster response, stronger trust, less staff burden, and education that reaches every customer segment—not just seniors.

Best-practice ways to reference AARP

Include AARP as a supplemental link on senior/caregiver pages
Offer AARP helpline info in victim support handouts and branch scripts
Mention AARP during senior seminars as a trusted third-party resource
Keep your FI’s primary actions inside eFraud Prevention (branded + trackable)