The use of identical or similar content across multiple channels is strategic repurposing that not only reduces the time and expense it takes to develop content, but also helps you reach a wider range of personas across all the channels you use.
Virtual Fraud Support.
As more people shift to virtual working, consuming and socializing will fuel a massive shift to virtual activity for everything. It will affect ways of communicating in person as it relates to fraud support.
Service & Support.
A long-term impact of the Covid-19 pandemic will be changes in customer servicing preferences. Consumers are increasingly looking to run their financial life through apps and online banking. Our cloud-based service is designed to support you as consumers change their habits.
Today, content needs to be reviewed and updated to reinforce your message of compassion and security. We help you publish new "evergreen content" that is relevant now and in the ever-changing future. Consistency is key as 60% of marketers create at least one piece of content each day.
The internet is inundated with notoriously unreliable information, and account holders may not know what information is reliable. You know the threats, but they may not. Increasing awareness is crucial.
Serve, Don't Sell.
Today's best practices include offering content with real value. Everything you share should offer a benefit to whomever is on the receiving end. Fraud awareness is an opportunity to serve others and to build true human connections. The more complex and challenging our world becomes, the more welcome it is to come across as a company who is genuinely interested in helping others.