Marketing

Where we fit in with your responsibilities:

Content Syndication.

The use of identical or similar content across multiple channels is strategic repurposing that not only reduces the time and expense it takes to develop content, but also helps you reach a wider range of personas across all the channels you use.

Platform Modernization.

Helping consumers solve problems themselves. Enabling your customers and members to access content without interruption is essential.

Virtual Fraud Support.

As more people shift to virtual working, consuming and socializing will fuel a massive shift to virtual activity for everything. It will affect ways of communicating in person as it relates to fraud support.

Service & Support.

A long-term impact of the Covid-19 pandemic will be changes in customer servicing preferences. Consumers are increasingly looking to run their financial life through apps and online banking. Our cloud-based service is designed to support you as consumers change their habits.

The Reinvention of Authority.

Most consumers now believe that financial institutions are an authority capable of protecting them from fraud. Consumer awareness that is both in-person & online is critical to maintaining account holder satisfaction, fighting attrition, and gaining exposure to new prospects. As you continue to expand your brand experience across multiple channels, we offer an opportunity to optimize the customer / member experience.

Strategic Planning.

The "New Normal" is going to be a world of uncertainty. Saving money and avoiding the hazards of losing money to scammers will be more important than ever before.

Replacing Content.

Today, content needs to be reviewed and updated to reinforce your message of compassion and security. We help you publish new "evergreen content" that is relevant now and in the ever-changing future. Consistency is key as 60% of marketers create at least one piece of content each day.

Looking Ahead.

As consumers quickly embrace the digital economy, your competitive landscape expands. Our service is built to last as you future-proof your foundation in this new world of ever-changing and agile strategic planning.

Increasing Awareness.

The internet is inundated with notoriously unreliable information, and account holders may not know what information is reliable. You know the threats, but they may not. Increasing awareness is crucial.

Serve, Don't Sell.

Today's best practices include offering content with real value. Everything you share should offer a benefit to whomever is on the receiving end. Fraud awareness is an opportunity to serve others and to build true human connections. The more complex and challenging our world becomes, the more welcome it is to come across as a company who is genuinely interested in helping others.

Late Adaptors.

A long-term impact of the Covid-19 pandemic will be changes in customer / member servicing preferences. Consumers are increasingly looking to run their financial life through apps and online banking. Fraud risks will increase as more people embrace convenience technologies such as P2P Payments and Mobile Apps, especially for late-adaptors and older generations of consumers.

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