Key Takeaways from the 2023 NAFCU Strategic Growth Conference

• Is it possible to measure the effectiveness of consumer fraud awareness outreach to better understand the impact of fraud education?
• Due to the fact that fraudsters often use email and text messaging to scam people, these channels are becoming increasingly challenging for fraud awareness messaging and require new approaches to capture people's attention.
• As fraud becomes more complex and harder to detect, Fraud departments face significant challenges in staying ahead of the latest tactics and scams.
• Marketing departments need to have approved fraud prevention content ready more quickly to keep up with the fast pace of fraud.
• Excluded and younger populations are particularly vulnerable to fraud due to low financial literacy. Could providing comprehensive financial wellness education that includes fraud prevention be effective in preventing fraud while promoting financial well-being among these groups?