1. The New Normal - More Fraud.
    With so many people now working remote or being unemployed, data is suggesting that imposter fraud will surpass the 38% growth reported in 2019.  

  2. Remote Support.
    Current events are requiring more communication & the ability for your customers or members to access resources and information at a moments notice.   

  3. The number one fear for almost every adult is financial security.
    Financial security is threatened or eliminated when someone becomes a victim of any one of the hundreds of scams attacking people every day by email, social media, paper mail, telephone, mobile, and web. Preventing fraud through awareness and education presents a huge opportunity for marketing managers.

  4. People expect their financial institutions to improve their defenses against fraud.
    Today, most believe that only their financial institution can protect them from fraud scams and identity theft. In this new era of online fraud, consumers are more fearful than ever about their identity being stolen and used illegally, damaging their credit and their future ability to secure loans or perform other vital financial transactions. As a result, consumers are trusting their financial institutions to improve their defenses against fraudulent actors looking to steal, sell and use their PII. Preventing fraud through awareness and education is important for a financial institution's reputation and future success.

  5. Get your security content in-line with what people are worried about.
    Our service can help you to bring your fraud awareness more in-line with what consumers and small businesses are most interested in. This would be helpful to create relevant member experiences, drive brand awareness, produce outreach campaigns and to position your financial institution as a thought leader.

  6. Goals of customer/member/employee adoption:

  7. More Small Business Support.
    Adding more fraud awareness for your small business clients makes sense. Not surprisingly, our latest nationwide statistics demonstrate a big increase in fraud awareness interest by small businesses.
  • Reduce costs
  • Increase customer / member support
  • Maintain / improve reputation
  • Retain customers / members
  • Acquire new customers / members
  • Reduce employee mistakes
  • Reduce customer / member mistakes
  • Improve employee confidence
  • Support marketing department
  • Support fraud department
  • Increase social media outreach
  • Increase community outreach
  • Support small business customers

A Unified Awareness System:

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