CLIENT SUCCESS

Many marketing teams tell me their biggest fraud-awareness challenge isn’t content—it’s engagement. The people who read fraud alerts are already cautious. The ones who think they’d never be scammed often don’t open the emails—and too often become victims.

LOGIX flipped that dynamic by pairing our eFraud Prevention Risk Meter with campaigns that spark curiosity and pride, not fear:

Client Showcase

LOGIX: Turning fraud education into a holiday moment

How LOGIX uses the eFraud Prevention Risk Meter plus an in-branch holiday giveaway to reach the "invincible" members who rarely read fraud emails—but are most at risk.

Fraud Awareness Member Engagement In-Branch Activation Holiday Campaign

Learn more about the Risk Meter Request this for your institution

Warm-up campaign

1,143

Clicks to the Risk Meter from IP-warming emails (current link, unbranded).

Scheduled sends

160,000+

Additional emails queued to drive members to take the quiz this week.

Target segment

"Invincible" members

Those least likely to read fraud alerts - but highly responsive to timely, fun prompts.

Week before Thanksgiving

Holiday Stocking Stuffer Giveaway

Members take the Fraud Risk Meter in-branch and show their score to receive a retail-packaged coin-stealing piggy bank. Theme: "When fraudsters steal your money, it isn’t this cute."

~1,500 giveaways to spark curiosity among hard-to-reach members
QR posters & table toppers link straight to the branded quiz
Instant conversation starter for branch staff

In-Branch QR Activation Giveaway

"The branded Risk Meter gave us a fresh way to start conversations about scams. The holiday giveaway turned education into a moment members actually wanted to engage with."

~ LOGIX BANKING

Measurement

GA4 event hooks for starts/completions
UTM passthrough to attribute email/social
Optional audience flags for "invincible" segment