Fraud Risk Meter
A suite of self-assessment tools to help account holders and staff better understand and reduce fraud risk.
About the Tool
The Fraud Risk Meter is an educational and awareness tool, not a transactional or data-collection tool. Its purpose is to:
- Engage account holders in thinking about their own online behaviors and exposure to fraud.
- Provide immediate, easy-to-understand guidance on how to reduce risk.
- Encourage proactive fraud awareness without requiring users to share personal or account information.
It is meant to help people self-assess their fraud awareness, similar to how a “quiz” or “checklist” would work in a brochure or workshop. The tool does not connect to any systems and does not analyze actual transactions or personal data.
The Fraud Risk Meter is a powerful way to reach the people traditional fraud alerts often miss — those who believe they’re too smart to get scammed. Instead of warnings they might ignore, the Risk Meter invites them to engage through curiosity and self-assessment.
In just a few quick questions, it turns passive awareness into an interactive experience that helps even the most confident account holders recognize where they may be vulnerable.
LOGIX flipped that dynamic by pairing our eFraud Prevention Risk Meter with campaigns that spark curiosity and pride, not fear:
View the LOGIX Showcase
Capabilities
- User Interaction: Visitors answer a few general, non-personal questions (e.g., “Do you click links in emails?” or “Do you use multifactor authentication?”).
- Scoring: Based on their responses, the tool generates a simple “awareness score” that indicates if their fraud risk awareness is low, medium, or high.
- Education: Each score comes with tips and best practices (e.g., enabling MFA, avoiding public Wi-Fi for banking, being cautious of unsolicited calls). These are generic, industry-standard recommendations.
- No Data Collection: The tool does not request account numbers, login credentials, Social Security numbers, or any sensitive information. Any inputs are anonymous and are not stored, transmitted, or shared third parties.
Effect on Users
- Awareness Boost: Users leave with practical steps they can take immediately to protect themselves.
- Empowerment: By providing a risk “score” and action items, the tool motivates users to adopt safer behaviors.
- Non-Transactional: The tool does not affect the user’s actual accounts, balances, or transactions in any way.
- Marketing & Education Alignment: The tool reinforces your fraud education commitment, helping account holders feel supported and better informed.
Summary
The Fraud Risk Meter is an education tool designed to engage everyone — whether used on its own or as part of creative marketing campaigns. It helps raise fraud awareness in a fun, interactive way while maintaining complete privacy and security, with no capability to access, collect, or process sensitive member information.