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Today, there are tools you can use to better secure your identity, device and data. Even with all this advanced technology, Americans lost $2.3 Billion to imposter scams alone in 2021.
Most consumers now believe that only financial institutions are capable of protecting them from fraud. With over 6.5 billion fraud attacks per year, consumer awareness remains the only effective measure to prevent imposter and other social engineering scams.
How to stay safe:
Where people are at risk:
Nobody wants to get scammed.
Your account holders have questions about ID theft, data breaches, scams, and hacking. We offer an easy way for you to turn the problem of fraud into an outreach opportunity.
Woman: Majority of women feel falling victim to fraud is 'inevitable'. Seniors: Seniors citizens risk loss of savings. Millennials: Young people aged 18-25 are easier targets for online fraud and are at risk of credit related problems due to identity theft.
93% believe their online actions can protect friends and family. 96% said they want to learn more about keeping safer online. 48% feel their actions to stay safe can have a positive impact. 90% feel a personal responsibility to be safer online.
Doesn't have to be costly.
Maintaining relevant content is critical. However, the cost and time required to manage up-to-date content is one of the reasons many financial web sites fraud awareness content is limited. The annual costs for eFraud Prevention™ pays for itself by helping as few as eight people to avoid becoming victimized by Imposter Fraud, Identity Theft, Check Fraud, Online Fraud, or Telephone and Mobile Scams. We modernize your platform to improve your fraud awareness digital banking experience.
Content never becomes outdated while visitors stay on your site longer.
The average user spends 5.59 seconds looking at a website’s content because people rarely read your content word for word. Instead, they scan the page to pick out important words and phrases. Our content is scannable in an easy to-do style format so your visitors don’t have to slog through a lot of copy to get answers. You keep our product on your site so that visitors won't need to navigate away, which often results in them leaving sooner than they would have otherwise. Helping people find things faster ultimately keeps them on your site longer too.
Get your fraud awareness content in-line with what people are most worried about.
Our service can help you to bring your fraud awareness more in-line with what consumers and small businesses are most interested in. We have up-to-the-minute statistics on what is trending and what is most popular. This would be helpful to create relevant member experiences, drive brand awareness, produce outreach campaigns and to position your financial institution as a thought leader.
The number one fear for almost every adult is financial security.
Financial security is threatened or eliminated when someone becomes a victim of any one of the hundreds of scams attacking people every day by email, social media, paper mail, telephone, mobile, and web. Preventing fraud through awareness and education presents a huge opportunity for marketing managers.
The new normal - more fraud.
Imposter fraud has increased 110% in 2020.
The reinvention of authority.
Today, most believe that only their financial institution can protect them from fraud scams and identity theft. In this new era of online fraud, consumers are more fearful than ever about their identity being stolen and used illegally, damaging their credit and their future ability to secure loans or perform other vital financial transactions. As a result, consumers are trusting their financial institutions to improve their defenses against fraudulent actors looking to steal, sell and use their PII. Preventing fraud through awareness and education is important for a financial institution's reputation and future success.
More small business support.
Adding more fraud awareness for your small business clients makes sense. Not surprisingly, our latest nationwide statistics demonstrate a big increase in fraud awareness interest by small businesses.
24/7 Remote support.
Current events are requiring more communication & the ability for your customers or members to access resources and information at a moment's notice.
Up and running in minutes.
Save time and remove any bottlenecks to productivity. Our service collects no data and or requires user permissions. This lessens your IT department's burden since your users don't need to request access. Freeing up IT’s time to focus on more business-critical tasks.
Supporting resilience.
Serve, don't sell.
Today's best practices include offering content with real value. Everything you share should offer a benefit to whomever is on the receiving end. Fraud awareness is an opportunity to serve others and to build true human connections. The more complex and challenging our world becomes, the more welcome it is to come across as a company who is genuinely interested in helping others.
Late adaptors.
A long-term impact of the Covid-19 pandemic will be changes in customer / member servicing preferences. Consumers are increasingly looking to run their financial life through apps and online banking. Fraud risks will increase as more people embrace convenience technologies such as P2P Payments and Mobile Apps, especially for late-adaptors and older generations of consumers.
Regulatory compliance.
Anti-fraud compliance obligations include the creation and ongoing maintenance of an effective consumer fraud prevention program. We are often told by our bank and credit union clients that our service is applauded and encouraged when the FDIC and NCUA regulatory agencies perform their audits.
Less financial crime to investigate.
By automating the creation of high-quality consistent content with your digital and social channels while providing a unified fraud awareness service throughout all departments within your organization will transform your fraud awareness outreach to create greater account holder engagement.
Remove frustration.
Frustrated by the effort it takes to continually educate about fraud safety? Since 2004, eFraud Prevention™ has been a trusted partner working with financial institutions to make it easier to be proactive in helping everyone remain "fraud smart".